Now getting new product releases straight to the customer

In 2022 too, the ”Hettich on tour” roadshow is continuing on its journey throughout Europe

A good idea can get things moving: the new roadshow concept started out as a service for fabricators and Hettich’s specialist retailers in Germany, Austria and Switzerland. Meanwhile, the ”Hettich on tour” project has catapulted across the whole continent. From May 2020 to December 2021 alone, Hettich’s teams clocked up some 160,000 miles through almost 20 European countries. From spring 2022, after a short winter break, the ”Hettich on tour” vehicles will be back on Europe’s roads – on their way to their next set of eager customers.

Despite the pandemic and cancelled trade fairs, the Hettich roadshow has called in on around 10,000 Hettich partners from Estonia to Portugal: ”Hettich on tour” has given fabricators, specialist retailers and customers from the furniture industry the opportunity to experience Hettich’s top new products on their own doorstep and test them out in person – needless to say, in times of the coronavirus, in full observance of applicable social distancing rules and hygiene measures. This unprecedented service was welcomed by all with open arms.

On the road from Northern to Southern Europe to partners from industry, the trades and retail. In pandemic times, ”Hettich on tour” shows how close Hettich is to its customers. Photo: Hettich

Despite the pandemic and cancelled trade fairs, the Hettich roadshow has called in on around 10,000 Hettich partners from Estonia to Portugal: ”Hettich on tour” has given fabricators, specialist retailers and customers from the furniture industry the opportunity to experience Hettich’s top new products on their own doorstep and test them out in person – needless to say, in times of the coronavirus, in full observance of applicable social distancing rules and hygiene measures. This unprecedented service was welcomed by all with open arms.

On-location training for all the customer team

When Hettich planned a roadshow aimed specifically at fabricators and specialist retailers in the summer of 2019, no one could ever have imagined how this almost insignificant project was set to snowball in such a short time. Straight after ”Holz-Handwerk” in spring 2020, ”Hettich on tour” set out to reach those customers not likely to make their way to the woodworking and wood processing trade fair in Nuremberg. The idea was to present Hettich’s latest new product releases right on their doorstep: the Actro 5 D drawer runner, the AvanTech YOU drawer platform and the TopLine XL sliding door system.

Hettich project manager Dirk Beinke explains the particular concept behind ”Hettich on tour”: ”Our message to customers is: let’s make life easy for you! Hettich’s bringing out new product releases, this time though directly to you. In just a short time you can train everyone from apprentice to top management, without any travel costs whatsoever.” Unlike previous roadshows, Hettich has moved away from large show trucks. ”We have deliberately gone for normal van transporters we’ve converted ourselves to suit our purposes”, Dirk Beinke says. ”This gives us much more flexibility: a small footprint, an autonomous system from solar panels on the vehicle’s roof, plus our own sales representatives driving them.”

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