Hettich and Swood now strategy partners

New tool links product databases

Hettich and Swood by Eficad, the CAD/CAM woodworking and furniture software suite integrated within Solidworks, have teamed up over recent months to develop a link between Hettich’s hardware products database and Swood’s libraries. From now on, this means the latest product range from fittings specialist Hettich will also feature in Swood solutions libraries.

Building on their strategic partnership, Swood and Hettich are providing a user friendly tool that’s been developed to let Swood users access all Hettich products within their shared libraries while letting them update everything whenever they want to. This saves any need to set up a hardware library by hand. Not only leaving Swood users on the cutting edge of Hettich’s latest innovative product lineup, the tool also lets them use every element of data in their 3D woodworking and furniture modelling work.

Created automatically, SwoodBox’ smart components not only incorporate Hettich’s hardware 3D model for visualising the end product but also every step in the machining process, such as drilling and cutting operations on surrounding elements, tops and panels, taking the 3D model to a stage that’s ready for production.

More and more, automation is becoming key in the furniture industry. Being so, Swood and Hettich will continue working together and further optimise intelligent components for 3D design within Solidworks and enhance user friendliness.

Hettich Managing Director Uwe Kreidel: "With HettichXperiencedays 2021, it is our ambition to stage a first class hybrid show which will be something that not only our customers will talk about for a long time to come."

Hettich Managing Director Uwe Kreidel: "With HettichXperiencedays 2021, it is our ambition to stage a first class hybrid show which will be something that not only our customers will talk about for a long time to come." Photo. Hettich

”HettichXperiencedays” 2021 – Hybrid event platform shows Hettich’s expertise worldwide

It’s a turning point for Hettich: Still enabling the company to reach all customers and partners around the globe under pandemic conditions, it is organising a new type of hybrid event for 2021 that is groundbreaking for the industry: ”HettichXperiencedays”.

Since Corona, no one is planning trade fairs in the “normal” way anymore: will there be a new lockdown somewhere? Will there be customers who don’t want to attend the fair or who are not allowed to? What is the best way to protect the health of employees, customers and partners as long as there’s no vaccine available? These are the questions Hettich has been asking itself in recent months too – and finally come to a clear decision. The progressive answer for 2021 is: ”HettichXperiencedays”.

Dynamic platform principle provides flexibility

With pioneering spirit and the courage to venture into new territory, Hettich will next year be the first company from the supply industry to stage an event the likes of which have never been seen before. It is only logical that the inventor of the drawer platform should also want to apply the benefits of a flexible principle to its new event format: within the platform, all components can be combined.

As long as developments remain unpredictable, Hettich’s main concern is to minimise the risks for all stakeholders. ”With our ’HettichXperiencedays’, we are sending a clear signal in 2021”, Hettich Managing Director Uwe Kreidel says. ”The new, dynamic event platform is revolutionary for our industry. In these uncertain times, it gives everyone involved the greatest possible flexibility and, in this way, provides maximum reach. We cordially invite our customers and partners from across the globe to take part in our event in whichever way they choose, either on a virtual basis or location. And 2021 promises to be a very special Hettich experience for all.”

Longer duration – events around the globe

From spring 2021, ’HettichXperiencedays’ will run for several weeks as a ”hybrid”, all inclusive programme. This means: besides physically presenting new releases and opportunities to visit the show in real life, numerous virtual formats with exciting live acts are also planned. Worldwide, Hettich will be providing an attractive, progressive mix of information, inspiration, show elements and networking. ”Our event platform features various modules that can be combined in numerous ways.

With the support of our international sales teams, we can offer a tailor made programme for every target group throughout the entire event”, Kreidel explains. ”Despite Covid-19, this will give us the opportunity to engage in intensive dialogue with our customers and partners from all regional markets and to inspire them with our solutions – whether ’offline’ on location, or online, just as the case may be.”

Hettich has been hard at work during the last few months preparing for 2021, and the pioneering spirit can be clearly felt: it’s high time to venture into new territory. When, if not now?


Reduced look that is pure in design – uncompromisingly clean lines: AvoriTech takes the 8 mm drawer side profile to a new level in terms of design and practical functionality

Reduced look that is pure in design – uncompromisingly clean lines: AvoriTech takes the 8 mm drawer side profile to a new level in terms of design and practical functionality. Photo: Hettich

AvoriTech gets Poggenpohl off to a flying new start

New 8mm drawer side profile demonstrates drawer perfection in every last detail

Poggenpohl Möbelwerke GmbH (Herford) presented a premiere at the Küchenmeile 2020 trade show: ”AvoriTech” is the name of Poggenpohl’s brand new drawer system with a slender 8 mm drawer side profile. The pioneering new development is the result of successful cooperation partnership with fittings specialist Hettich. AvoriTech replaces Poggenpohl’s current drawer system. Providing exquisite slimline design in perfectly crafted quality, the kitchen manufacturer wants to continue its reputation as a powerful source of inspiration on the market.

Poggenpohl has been setting standards in the premium and luxury kitchen segment for many decades. The manufacturer developed the 8 mm drawer side profile as long ago as 2007, launching it on an exclusive basis. ”Our new AvoriTech drawer system is more than just an improvement,” explains Poggenpohl Managing Director Ralf Marohn. ”In cooperation with Hettich, we have completely revamped key aspects of the principle behind Poggenpohl’s unique 8 mm drawer side profile, both in terms of practical functionality and aesthetic appeal. Doing so, we are taking the product technology behind the 8 mm drawer side profile to a higher level. AvoriTech enables us to remain true to our design line, underscoring our claim to leading the field in international premium and luxury kitchen design.”

Less is sometimes more

The new AvoriTech system reflects the fine art of reduction: the drawer instantly captivates with its elegant contours and a look that is pure in design. Exquisite aluminium in matt surface finish, a material width of only 8 mm with each edge angled at exactly 90° – throughout, drawer side profile and rear panel cut a figure second to none. Meticulous craftsmanship perfects AvoriTech’s unmistakable look.

The inner values

The AvoriTech drawer demonstrates its superbly crafted quality in every last practical detail: the adjustment elements are hidden from view behind unobtrusive cover caps. Material and colouring are exactly matched to the drawer side profiles and rear panels. Fitting almost flush with the surface, these caps are virtually invisible on the drawer. For installation, they are easily removed and refitted. This leaves the adjustment mechanism easily accessible even with the drawer in place, and the front panels are quickly and precisely aligned both laterally and vertically. Also easily accessible is the tilt adjustment facility behind the rear panel. Positioned one above the other, two front adapters also give the AvoriTech front panel a particularly high level of stability.

Revolutionary runner principle: extreme stability

Steel cable synchronisation guarantees outstanding running performance from the AvoriTech drawer runners. Long term, the sturdy system also ensures maximum lateral stability and minimal sagging. – And does so even for heavily laden pull-outs. This provides perfect reveal alignment and clean lines, making AvoriTech the preferred choice for handleless kitchens with large format fronts in the high end segment. And yet a further feature helps to prolong the life expectancy of drawers from Poggenpohl: with AvoriTech, there is no need to rout out any channels in the bottom panel. Leaving the chipboard surface uncut, the risk of swelling is minimised, making the entire system much better protected from moisture.

Poggenpohl presented the drawer innovation AvoriTech for the first time at the Küchenmeile in Herford, with the market launch taking place in spring 2021

Hettich Managing Director Uwe Kreidel: "Together with Poggenpohl, we want to provide the very best solutions that a top kitchen manufacturer can offer its customers worldwide."

Hettich Managing Director Uwe Kreidel: "Together with Poggenpohl, we want to provide the very best solutions that a top kitchen manufacturer can offer its customers worldwide." Photo: Hettich

Poggenpohl and Hettich enter cooperation partnership

Exclusive premiere in Herford

Pioneering innovations and unique perfection – this is at the focus of both Poggenpohl and Hettich. In future, Poggenpohl will be using the expertise of fittings specialist Hettich in key areas of its portfolio and is presenting a groundbreaking product innovation developed in cooperation with Hettich at the Küchenmeile show event.

With this new partnership, both companies are sending out a clear strategic signal. Poggenpohl Managing Director Ralf Marohn explains: ”The name Poggenpohl stands for top quality, craftsmanship and trendsetting design. In Hettich, we have selected an innovative supplier who is able to meet Poggenpohl’s high standards as a premium manufacturer. With this cooperation, Poggenpohl is now taking another important step into the future in the field of drawer and runner designs.”

Uwe Kreidel, Managing Director of Hettich Marketing- und Vertriebs GmbH, Vlotho, is also looking forward to getting the cooperation partnership off to a successful start: ”Poggenpohl is the oldest and best-known kitchen brand in the world and a key driving force in the premium and luxury kitchen segment. Together with Poggenpohl, we want to provide the very best solutions that a top kitchen manufacturer can offer its customers around the globe.”
As part of Küchenmeile, Poggenpohl will be showing its partners the product that has been developed in cooperation with Hettich.

Do it the easy way: the Hettich website www.hettich.com com provides useful online tools and services for the cabinet making trade.

Do it the easy way: the Hettich website www.hettich.com com provides useful online tools and services for the cabinet making trade. – Graphics: Hettich

Helpful e-tools for the cabinet maker

Do it the easy way!

Hettich wants to make work easier for cabinet makers and carpenters in every phase of a project and, to do this, offers practical online support from the initial idea, selecting products, ordering and planning to procuring material, realisation, assembly/installation and marketing.

The quickest way is to go directly through the Hettich website at www.hettich.com: this provides direct access to the full range of e-services that are available. And should any additional questions arise, the Hettich service team will be pleased to help you in person.

Using the right tools, cabinet makers and carpenters can make their processes much faster and more efficient. The Hettich website provides a simple overview of all the information and e-services that are available from Hettich and also lets you access them directly: in your own workshop, on the road or at the customer’s premises.

Anyone saving the most important documents locally on their smartphone or tablet PC always has their personal ”Hettich tool kit” at hand without the need for any data connection. The Hettich app provides a further working aid: it permits fast access to the contents of the online media library with catalogues, brochures, drawings or videos.

Useful tools for sales talks

The customer wants something exceptional? The Hettich Design Gallery offers plenty of ideas for unique furniture ideas you certainly won’t find at retailers. Parts lists and technical drawings are also provided as a matter of course. This means that any creative furniture concept can be turned into reality straight away. Or does the customer want to know whether his or her choice reflects to the latest trends? In terms of materials, surfaces, colours, shapes and functions, the Hettich Trend Report provides quick, well-founded answers with an overall picture of the current highlights from the leading design and furniture fairs.

Another key aspect for cabinet makers is the expert advice that is given on planning a kitchen: Hettich’s Intelligent Kitchens concept provides a wealth of practical tips on how to organise kitchens in the proper way for short walking distances, ergonomic workflows and carefully considered storage solutions. This expertise also lets tradespeople score in talks with their customers. All tools are available at www.hettich.com and can be used free of charge at any time.

Planning certainty – everything done in the right way

Customers expect modern furniture design in top quality workmanship from the cabinet maker. With Hettich, the very latest design trends can be turned into reality with the right fitting technology. Cabinet makers can use various tools for perfect planning: Hettich Plan provides an overview of the various basic cabinet body designs, lets you configure them in any chosen way and then suggests the optimum choice of fittings. Extensive information, such as wood parts lists, fitting lists, CAD drawings and CAD exports is then available for production.

The Hettich CAD tool delivers all products in digital form as 2D and 3D drawings – and does so in over 50 different formats. The automatic generation of production documents shortens production times and increases planning certainty. This way, every piece of furniture is planned with ease and precision, from matching up dimensions or the exact positioning of fittings right through to setting the drilling points. And the virtual collision tests too help to avoid potential planning errors as early as the design phase.

The right choice, easily ordered

Anyone no longer wanting to use a printed catalogue to place orders will also find all products and sources of information in the brand new Hettich eShop. This always provides the latest product information and services – needless to say, on mobile devices as well.

The search filters quickly take you to the right product. And with just a further click of the mouse, you also get assembly and installation instructions, videos or CAD drawings. Provided with all the information you need, you can now order the right product directly from the Hettich eShop or transfer your shopping basket to your own retailer’s online shop.

Realisation and installation – all done to perfection

Suitable for use on mobile devices, the Hettich Technical Assistant not only helps you with installing and adjusting Hettich products but also provides further small installation tools. The various installation steps, short video sequences and answers to frequently asked questions are directly available at the click of the mouse. This way, most things can be sorted out in next to no time.

Hettich fittings are very easy to install and adjust. Installation and assembly animations help to get it right from the very start. Easy to understand and language-free, they provide step-by-step guidance to a perfect result. The clips are available on the Hettich YouTube channel in the product play lists, in the media library at www.hettich.com and, of course, in the Hettich app.

Never miss a thing: Social Media

Anyone following Hettich’s social media channels on Facebook, Instagram, YouTube and LinkedIn is always up to date on the latest Hettich products and other interesting topics. The classic Hettich hotline is available for technical questions and orders and the fittings specialist can also be contacted by e-mail at eservice@hettich.com at any time.