Hettich is redefining the customisability of products
Individuality is the freedom to choose – and a megatrend that is permanently changing expectations on life and home living. A new values thinking on the part of consumers is making different demands on the design, use and function of rooms and furniture. Both a conceptual and commercial challenge to the furniture industry. This is where Hettich sees a huge opportunity and is taking the customisability of products to a new level on the basis of all inclusive concepts.
With Fascin[action], Hettich has already defined three experience dimensions that motivate consumers when buying furniture: feel style, win storage, enjoy comfort. Increasingly, the new buyer individual is demanding customisable products which, of course, fit into their very own personal values model and lifestyle. It is not furniture that is being bought, but quality, flexibility or sustainability. This makes kitchen and furniture buyers a heterogeneous group in which each and every individual wants to feel addressed, both personally and emotionally.
Customisability is the new standard
Offering consumers added valued through the customisability of furniture and being able to do this cost effectively is a philosophy that has been practised for many years at Hettich. Even today, the platform concepts for the ArciTech and InnoTech Atira drawer systems give customers incredible product and design variety on the basis of a single drawer side profile. Proceeding from the platform concept, Hettich will in future be placing a focus on all embracing concepts with inspiring product solutions that can be seamlessly applied to all parts of the home and create scope for new furniture ideas. At Interzum 2019, Hettich is showcasing exclusive product solutions and overall concepts for practical convenience, design and storage space that make customisability the standard.
Versatile storage concepts for the kitchen
Win storage. That’s what kitchen buyers really want because in the kitchen every inch counts. Tall units provide a particularly large amount of storage space. Fitted with drawers, it can be used in a completely new way for added practical convenience. A solution kitchen buyers quickly get excited by.
Drawers make tall units so much more attractive. They become veritable storage wizards that can be customised to suit any particular need. The use of drawers in the kitchen has become established as a popular option. Applied to tall units, the added values are obvious. Drawers make efficient use of storage volume throughout the depth of the tall unit and give their contents mobility. Storage space pulls out and is easily accessible at the turn of a hand.
Customers are given a whole range of options: in every kitchen, Hettich drawers can be featured in the tall unit wherever chosen and constructed to suit individual needs. Here, the tall unit can be of any height, width or depth. The smooth running drawers can be featured as internal drawers behind hinged doors and sliding doors and combined with further organisational elements, such as shelves, to suit any particular situation. Internal drawers in tall units reduce opening force. As they don’t all have to be pulled out together, opening is made easier while still leaving contents in easy reach.
Not only practical but extremely attractive: the new design highlights which, with Hettich drawers in the tall unit, can be featured in front of and behind the furniture front and provide new creative design ideas. Particularly openly visible internal drawers in any chosen combination of materials without front panels are an attractive eye-catcher. Various levels of user convenience are also available that make handleless furniture design an attractive option: from simple Push to open to the Easys electromechanical opening system. Hettich drawers in the tall unit give customers a broad range of solutions in terms of storage space, practical convenience and design that won’t fail to get kitchen buyers excited: that’s the Fascin[action] of Hettich.